Laura believes that a great marketing leader should have a holistic view of the business. Building relationships with other departments is key to understanding the company’s challenges and needs. She also emphasized the importance of narrative and thinking about marketing as a whole, and marketers should think about the business as a whole and contribute to its success.
And, she agreed that listening is a fundamental yet often overlooked skill in marketing. It’s not just about hearing, but truly understanding and engaging with customers and clients. Curiosity, Laura suggests, is a core skill in listening and asking the right questions can lead to valuable insights.
Laura sees generative AI as a tool that can prompt ideas and streamline processes, but she also emphasizes the importance of the human element in marketing. She believes that staying ahead of the curve in terms of generative AI, can greatly benefit the marketing organization, because the IA can streamline processes, but she also believes in the importance of the human element and human understanding in marketing.
She emphasized the importance of thinking about the entire business, not just marketing. As a CMO, Laura believes in building relationships with sales, product, and other departments to gain a broader perspective and understanding of the company’s challenges and needs. Instead, marketing should be about helping the sales team create awareness for the business. She also discussed the transformative times in marketing, particularly with the emergence of generative AI, and encouraged marketers to stay updated and be modern marketers.
This conversation also touched on the importance of listening as a skill in marketing teams. Laura mentioned that listening is a basic yet powerful skill that is often overlooked. She believes in the need to listen purposefully and ask good questions to truly understand and engage with customers and clients.
In conclusion, it’s clear that a successful marketing leader needs to be multidisciplinary, customer-focused, and ready to embrace new technologies like generative AI. They also need to be good listeners, storytellers, and advocates for their teams.